Adferry
Features
| Bidder Code | adferry | Prebid.org Member | no |
|---|---|---|---|
| Prebid.js Adapter | yes | Prebid Server Adapter | no |
| Media Types | display, video | Multi Format Support | will-bid-on-any |
| TCF-EU Support | no | IAB GVL ID | none |
| GPP Support | usnat | DSA Support | check with bidder |
| USP/CCPA Support | yes | COPPA Support | yes |
| Supply Chain Support | yes | Demand Chain Support | check with bidder |
| Safeframes OK | yes | Supports Deals | yes |
| Floors Module Support | yes | First Party Data Support | yes |
| Endpoint Compression | check with bidder | ORTB Blocking Support | check with bidder |
| User IDs | all | Privacy Sandbox | check with bidder |
Registration
The Adferry bid adapter requires setup and approval. The placementId is the
tag id issued in the Adferry portal under Integrations → Prebid. Please
reach out to admin@adferry.co for an account.
Bid Params
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
placementId |
required | Tag ID from the Adferry portal | 'adferryprebidtest1' |
string |
bidFloor |
optional | Floor CPM; ignored when the Floors Module is in use | 2.50 |
number |
currency |
optional | Floor currency, defaults to USD |
'USD' |
string |
First Party Data
The adapter forwards the full ortb2 object (site, user, regs) to the
Adferry exchange as-is, and ortb2Imp is merged into each impression.
Notes
Video parameters are read from AdUnit.mediaTypes.video. The adapter sends
one request per placement. User syncs are not used.
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_adferry |
hb_bidder_adferry |
hb_adid_adferry |
hb_size_adferry |
hb_source_adferry |
hb_format_adferry |
hb_cache_host_adferr |
hb_cache_id_adferry |
hb_uuid_adferry |
hb_cache_path_adferr |
hb_deal_adferry |